Building your email list: day one

Posted in General, Politics , on May 26, 2009

I-Media Connection has a valuable article on what an organization can do to build an email list from scratch. You don’t have to be a web-marketing guru to execute on these ideas. If you have a website, you should be doing this already.

You can pretty much summarize it into 3 basic steps:

  • It’s best to focus on organic growth
  • Don’t require so much info that it keeps people from filling out the form
  • If you must, choose a reputable list-rental service

This is rather simple and very basic, but so many organizations don’t take the time to execute on these baby steps.

The good news is that there are several ways to grow your lists organically that will enable you to amass a loyal following of happy customers. The first thing you want to do is put a sign-up link on every page of your website — and don’t hide it with small text or bury it at the bottom of your page. Put it in a prominent position that won’t get ignored. As you drive people to your website through various marketing and advertising programs, there should be an obvious path that leads respondents to a simple form for opting into your list. Making it easy to sign up is key, and that involves careful consideration about the number of steps that you require and the amount of information you request.


UCCS Programs Ranked Among Best for Public Universities

Posted in News , on September 17, 2008

Looks like UCCS, where I got my MBA, ranked pretty high this year in U.S. News & World Report.

DENVER – The University of Colorado at Boulder remains among the nation’s top public universities for undergraduates—ranking 34th overall—and the University of Colorado at Colorado Springs is among the best public colleges in the West offering bachelor’s and master’s degrees, according to U.S. News & World Report’s 2009 edition of “America’s Best Colleges.”

You can read more here. I personally thought they did a good job of the business of getting me prepared for the real world. The economist professor in their MBA program is phenomenal — worth going to the school just for a one semester in his class.


RelevantNoise: Keeping track of the political buzz

Posted in Blogs & Blogging, Online Strategy, Politics , on September 3, 2008

I’m a big politics buff, so I thought this article was rather interesting as it brings together my interest in interactive media and the world of politics (and its related to a tool I have used and can recommend).

Bloggers and social media enthusiasts on the Internet have weighed in on the recent McCain – Palin ticket, and the responses have pulled the Republican nominee into a virtual tie with Senator Barack Obama in the blogosphere.

I’ve had the opportunity to test-drive the technology behind this — lots of powerful intelligence and analytic tools to help you interpret the “noise” out there.

…according to RelevantNoise(TM), Zeta Interactive’s technology that mines the Internet’s social media landscape — including over 100 million blogs, as well as countless message boards and online communities — the buzz on the Internet regarding John McCain has skyrocketed by more than 12 percent since the announcement of Palin as his running mate, bringing him virtually even with Obama for the first time in the campaign.

I’m rooting for McCain, and was happy with his pick for VP, so its nice to read the good news. From a political strategy point of view, it seems to me that all the attacks on Sarah Palin is backfiring for the Obama campaign and has them off-message.

Since announcing Palin as his running mate, McCain also has benefitted from an increase in positive posts on the online media landscape. According to RelevantNoise, the number of posts that were determined positive in tone increased from 47 percent in the month prior to announcing his VP to 59 percent positive on the day that McCain named Palin. (Click the URL to see the volume and tonal charts) – http://www.newscom.com/cgi-bin/prnh/20080903/NYW144


Browser Wars II — Chrome vs. IE7

Posted in News , on September 1, 2008

Sounds like Google is seeing the IE 7 as a possible threat, or perhaps they see a potential market that has been under-served.

Google Chrome is designed to make it easier and faster to browse the Web, by offering enhanced address-bar features and other elements that are very different from those on other browsers. The product will be open-sourced, meaning others can modify the code, according to the report.

I wonder how much of “search” preference is impacted and influenced by browser choice. With browsers having pre-set search tools, more and more people probably just type in their search queries into the browser search fields — which in turn drives the search ad results.

Google has been working on the product for about two years, but work became more serious when Microsoft launched Internet Explorer 7, the Journal said.

Google release a comic book as part of their launch of the new browser, which is scheduled to go out in over 100 countries tomorrow. There is more on the official Google Blog.

As you may have read in the blogosphere, we hit “send” a bit early on a comic book introducing our new open source browser, Google Chrome. As we believe in access to information for everyone, we’ve now made the comic publicly available — you can find it here. We will be launching the beta version of Google Chrome tomorrow in more than 100 countries.


Great time to be an Indie Recording Artist

Posted in News , on December 30, 2007

Ouch! These RIAA lawsuits against music listeners is just plain abuse of the legal system, and certainly poor public relations. Don’t get me wrong — I don’t condone downloading free music through bit-torrent (file sharing sites are blocked on my computer), but suing some poor guy for backing up his music on his computer is going way to far.

In legal documents in its [RIAA] federal case against Jeffrey Howell, a Scottsdale, Ariz., man who kept a collection of about 2,000 music recordings on his personal computer, the industry maintains that it is illegal for someone who has legally purchased a CD to transfer that music into his computer.

If thats the case, I better get myself a lawyer, because the first thing I do when I get a new CD is to burn it to my computer. I don’t even own a CD player, and I mostly listen to music on my computer while I work.

The net result of all these feeble attempts to sustain an outdated business model is to encourage and strengthen the indie music industry.

Ray Beckerman, a New York lawyer who represents six clients who have been sued by the RIAA, sees it coming.

The RIAA’s legal crusade against its customers is a classic example of an old media company clinging to a business model that has collapsed. Four years of a failed strategy has only “created a whole market of people who specifically look to buy independent goods so as not to deal with the big record companies,” Beckerman says. “Every problem they’re trying to solve is worse now than when they started.”

If there ever was a time to be an independent artist, it is now! Recording gear AND distribution costs are going exponentially down — all it takes is the determination go at it and the talent to stand out from the rest (and sometimes not even that…).


Day Two: Conference for Minority Journalists of Faith

Posted in Blogs & Blogging, Events , on November 3, 2007

We started this morning with a session with photojournalists Gary Fong & Kenneth Irby. Interestingly, Kenneth is a ordained pastor, which made for a very fun Gospel-like presentation!

Kenneth Irby

I’ll be presenting along side La Shawn Barber at 1PM about the power of blogging. I have read La Shawn’s blog for a long time, but I never had the honor of meeting her. I’m hoping to learn a thing or two from her, as well as from the many other great presenters today.

La Shawn Barber

You can get a preview of what I will be talking about via SlideShare.net.


Day One: Conference for Minority Journalists of Faith

Posted in Blogs & Blogging, Events , on November 2, 2007

Dr. Robert Case is providing introductions for the start of the conference. I just heard the sad news that my good friend Rudy Carrasco won’t be here tonight. Day One: Conference for Minority Journalists of Faith

Herbert Lowe will be giving the introduction keynote speech.

Herbert Lowe is director of communications for the Congressional Black Caucus Foundation, a nonprofit research and policy organization based in Washington, D.C. Prior to joining the foundation in May 2007, Lowe was a newspaper reporter at Newsday in New York City. He is a past president of the National Association of Black Journalists (NABJ), the world’s oldest and largest organization for journalists of color.

Lowe was elected on Aug. 8, 2003, to a two-year term as NABJ president, and served as chairman of its 19-member board of directors and chief spokesman during a period of unprecedented growth. The total of full, associate and student members swelled to a record 4,695 in July 2004, a 43 percent increase from a year earlier.


In NY for WJI Conference for Minority Journalists of Faith

Posted in Blogs & Blogging, Events , on November 2, 2007

Hi everyone, Sorry I have been missing in action for so long. There has been a lot going on, starting with a recent job change and a move. I hope to keep blogging here, though it won’t be with the same regularity that you have seen in the past.

I’m in NY City this evening, and I got to bring along my lovely bride. I’ll be speaking tomorrow along side LaShawn Barber about blogging at the WJI Conference for Minority Journalists of Faith. I’ll post up some thoughts later tomorrow, but for the most part, I’m going to spend my time sharing with students and having a nice time with my wife.

Professional and college journalists of faith will gather together for the annual World Journalism Institute weekend conference for minority journalists of faith. The conference will take place at The King’s College in midtown Manhattan.

This unique conference is designed to provide the Christian minority journalist with a brief introduction to the courses and networking of the World Journalism Institute.

Those who attend will be encouraged and challenged to integrate their Christian faith and journalism practice in a fashion appropriate for today’s mainstream newsrooms. The conference is an opportunity to meet other like-minded journalists from around the country to discuss issues facing the minority journalist of faith.

The conference will be composed of lectures, seminars, media tours and fellowship. The third annual Samuel R. Cornish Lecture will be given in honor of Cornish, who founded the first African-American newspaper.


Heads Up: Conference for Minority Journalists of Faith

Posted in Blogs & Blogging, Events , on October 2, 2007

I’ll be part of a panel discussing blogs, and online writting at this year’s WJI Conference for Minority Journalists of Faith. You can see the full list of educators who will be presenting.

Professional and college journalists of faith will gather together for the annual World Journalism Institute weekend conference for minority journalists of faith. The conference will take place at The King’s College in midtown Manhattan.

This unique conference is designed to provide the Christian minority journalist with a brief introduction to the courses and networking of the World Journalism Institute.

Those who attend will be encouraged and challenged to integrate their Christian faith and journalism practice in a fashion appropriate for today’s mainstream newsrooms. The conference is an opportunity to meet other like-minded journalists from around the country to discuss issues facing the minority journalist of faith.

The conference will be composed of lectures, seminars, media tours and fellowship. The third annual Samuel R. Cornish Lecture will be given in honor of Cornish, who founded the first African-American newspaper.

ENROLLMENT CAP
Enrollment for the weekend conference is limited only by classroom size. Carpe diem!

COST
Because of generous underwriting, a registration fee of $50 is the cost. World Journalism Institute will provide meals and some classroom materials.


I'll be at NSHMBA's 18th Annual Conference and Career Expo

Posted in Events , on October 2, 2007

I’ll be heading out to Houston TX on Thursday for NSHMBA’s 18th Annual Conference and Career Expo. I’ll be saying a few words at a the Proctor & Gamble Luncheon, but otherwise its going to be just a time to meet up with our members, and do some networking. You can learn more and register by going to the NSHMBA web site.

Thousands of Hispanic MBA students and professionals will attend the conference looking for career opportunities and professional development. In addition to a very informative conference of business issues, NSHMBA organizes perhaps one of the most preeminent career expos around to provide Hispanic students an opportunity to network with the corporate recruiters.

Last year was yet another success with 6,800 of the best and the brightest Hispanic MBAs professionals and students, 237 corporations, and 74 academic institutions attending. Each year the event has grown and this year we are expecting more than 7,000 attendees.

Dates: October 4 -6, 2007

Career Expo Dates: October 5 & 6, 2007

Expected Attendance: over 7,000

Conference Location:
George R. Brown Convention Center
1001 Avenida de las Americas
Houston, TX 77010