About
As an experience interactive media professional, I can provide support and direction in a variety of areas related to Internet, social media, and email marketing and communications.
Website Domain (vanity URL) and Hosting Set Up and Support:
If you are a small business, chances are you don’t have an IT company on retainer and you certainly don’t have a full-time IT staff. In today’s internet-driven market, having an established presence online is a “must” for every small business. Just because your business is “small”, does not mean your brand is any less valuable. I can help you evaluate various options, consider the marketing and brand implications, and set-up your business with a domain and hosting that fits your needs and budget–even if you have someone else build your website or you build it yourself.
A hosting company is only interested in selling you hosting services or a new domain, not evaluating what is your best solution. I will walk you through the process and the important factors to consider, and evaluate your business and marketing objectives before helping you buy an appropriate web site domain and secure appropriate web hosting services.
Existing Web site Evaluation:
Web site evaluations are important to the long-term success of your organization’s web site. What may have worked well a couple years ago can be lacking today. Through my web site evaluation services, I can provide you with expert analysis, detailed recommendations and practical solutions that are within the scope of your business needs and budget.
1) I’ll review your existing web site and document every issue identified in a prioritized ranking and potential impact.
2) I’ll compile a recommendations document detailing possible solutions to the issues identified.
3) I’ll sit down with you and your team to brainstorm the best approach to solution implementation according to your business objectives.
The challenge for small businesses everywhere is the specialization and high cost of quality web marketing services. Creative services alone are not enough. Technology capabilities without appropriate creative and usability is not enough. Old-fashioned marketing practices alone are not enough. Years of experience have provided me with the expertise to provide you with integrated and innovative business solutions and results in all three specialties.
Creative Services
* Visual Design
* Copy writing
* Information Architecture
* Rich Media
* User Interface Design
Technology Services
* Operations & Hosting
* Systems Integration
* Web Application Development
* Database Design & Development
Marketing Services
* Print and Radio Marketing Campaign Development
* Marketing Strategy
* Viral & Social Networking Marketing (Twitter, Blogging, YouTube, Facebook, etc.)
* Search Engine Optimization Marketing
* Google AdSense Pay-Per-Click advertising
* Email Direct Marketing
* New-media communication strategy
Helping You Track Your Results:
Once you retain my services, our relationship does not end once your new web site goes live. As part of my services, I will work with your team each month to analyze your results and fine-tune your marketing strategy. Just like an accountant would train you on how to read your P&L, I’m here to train you on how to understand your data, and how to make the right adjustments for success.
Blogging Strategy Development and Execution:
With years of experience in both business and advocacy blogging, I can provide the in-depth and big-picture knowledge needed to develop a goal-oriented social media strategy, implement a blog and provide you or your team with the needed training to hit the ground running.
Whether it is an executive blog, an organization’s advocacy blog, or a personal branding blog, I can help you evaluate and establish your objectives, outline action items, provide you with the one-on-one training and help you implement a blog that will help you communicate more effectively with your constituents and stakeholders.
Contact me to discuss how I can help you reach your business objectives with measurable result-oriented solutions.
